Get to know me.
Hi I’m Lessley and thank you for checking out my portfolio. I am a first-generation Mexican American from Clearwater, Florida, and currently a student at the University of Florida pursing a B.S in Advertising with a specialization in Persuasive Messaging. With experience in market research analysis, campaign strategy, and photography, I bring both analytical insight and creative perspective to every project I take on. I’m passionate about the marketing industry and excited to keep learning, growing, and making meaningful contributions along the way.
What I can offer.
Market Research
Over the past year, I have developed a range of market research reports centered on Gen Z consumer sentiment. Using tools like NetBase Quid, Google Analytics, and Google Trends, I have helped clients uncover key insights to better understand their audiences and guide strategic campaign decisions.
Campaign Strategy
Utilizing my market research experience, I have translated consumer insights into strategic, data-driven plans tailored to client goals. I’ve developed Go-To-Market strategies and defined KPIs to guide campaign success, while also managing social media accounts to boost engagement through strategic planning.
Photography
My greatest passion is photography. I have freelanced on a range of projects including graduation portraits and event photography. Photography has becoming more than just a hobby but a way to capture moments that matter. Beyond client work, I have built a personal collection of images that reflect the people, places, and stories that have shaped my life.